Cinco de Mayo Pub Crawl Returns to Pottstown

Issue #362

05 May

In partnership with

In this Pottstown Local Scoop Issue…

 đź“† Pottstown Area Events

 đźŤą Cinco de Mayo Pub Crawl Returns to Pottstown

 đźŤ© Tasty Treats Celebrates Grand Opening in Pottstown

 đźš‚ Colebrookdale Offers Hands-On Railcar Internship

Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

 Pottstown Area Events

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GOT AN EVENT YOU WANT US TO PROMOTE?

Cinco de Mayo Pub Crawl Returns to Pottstown

Downtown Pottstown is gearing up for a lively Cinco de Mayo Pub Crawl, bringing together local businesses, food, drinks and community spirit along High Street.

Participants can visit a lineup of popular spots including The Blue Elephant, Pops McCann Speakeasy, The Alley Bar and Garden, Iron Gate Biergarten, Rivet: Canteen & Assembly, Sunset Hill Brewing Company, Artillery Brewing, El Volcan Mexican Restaurant & Bar and J.J. Ratigan Brewing Company.

The event features free pub crawl punch cards, available at the starting location, The Blue Elephant. Guests who visit each stop and complete their card can enter to win a prize by submitting it at J.J. Ratigan Brewing Company.

Organizers say the crawl offers a fun way to enjoy the downtown scene, connect with neighbors and celebrate the holiday.

Tasty Treats Celebrates

Grand Opening in Pottstown

Matthew Alan’s Tasty Treats is unveiling a fresh new look and inviting the community to celebrate its grand opening in Pottstown.

The event is scheduled for Saturday, May 9 from 6 a.m. to 3 p.m. at the shop’s location at 600 Heritage Drive, Suite 102. Leading up to the grand opening, the business will hold a soft opening Tuesday through Friday, with daily hours available online.

Owners are encouraging customers to stop by, check out the updated space and enjoy their offerings as the business enters its next chapter.

Colebrookdale Offers Hands-On

Railcar Internship

The Colebrookdale Railroad is offering a hands-on opportunity for those interested in history and skilled trades through its Summer Restoration Trades Internship.

This eight-week paid program gives participants the chance to work directly on restoring historic railcars, learning skills such as woodworking, welding, painting and mechanical repair. Interns will gain experience alongside skilled craftspeople while contributing to the preservation of vintage train equipment.

Organizers say the program is designed to provide a practical, immersive experience, allowing participants to take part in meaningful restoration work that helps preserve history for future generations. Space is limited, with only a small group being selected.

Interested applicants can contact the railroad directly for more information.

Pottstown Library Adjusts

Children’s Department Hours

The Pottstown Regional Public Library has announced temporary changes to its Children’s Department hours due to staffing adjustments.

From Monday, May 4 through Monday, May 11, the Children’s Department will close early at 5 p.m., and all youth programming scheduled after that time will be canceled during this period.

Library officials noted the change is temporary and thanked families for their understanding, with regular hours expected to resume after the adjustment period.

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We’ll have more details soon…

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